October 15, 2021

New & True: ID Police

Description: An identity-protecting ink roller
Pitch: "Just roll it on and your information is gone"
Offer: As low as $9.99
Bonus: Free shipping on multiples
Marketer: Telebrands
Producer: Kerrmercials
Rank: No. 9*
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This is a new twist on Old Gold. The first hit in this category was SAS Group's Black Out, which was No. 50 on the 2011 JW Annual.

Telebrands has had repeat success with the "Police" brand. Back in March, Grease Police hit No. 9 on the True Top 10.

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* Source: DRMetrix Weekly Rankings, Media Week #41

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