April 22, 2019

New & True: Arctic Hat

Description: A cooling hat
Pitch: "Keeps you 20 degrees cooler and has a built-in UV barrier"
Offer: $19.99 for a brimmed hat or ball cap with free shipping
Bonus: Double the offer (just pay a separate fee)
Brand: Arctic
Marketer: Ontel
Rank: No. 21*
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Ontel's Arctic Air, a cooling product with a similar name in a completely different category, was No. 5 on the 2018 True Top 50.

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* DRMetrix Weekly Top 40, 4/15-4/21/2019 (Source: AdSphere)

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