October 01, 2015

Canine Condo

Description: A pet tent
Main Pitch: "The perfect retreat from pouring rain or the blazing sun"
Main Offer: $19.99 for one
Bonus: 2nd one (just pay a separate fee)
Marketer: Telebrands
Producer: Concepts
Watch the spot

This is sort of like the outdoor version of the Pet Cave. I suppose there is a market for a portable doghouse -- a literal pup tent -- but I don't see it being a DRTV item.

S7 Analysis: From an S7 perspective, the big question is whether this is needed. I guess we'll find out.

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