December 24, 2014

Magic Bloom

Description: An artificial flower that blooms
Main Pitch: "Enjoy the everlasting beauty of roses that bloom forever"
Main Offer: $10 for one with single-bud vase
Bonus: Double the offer (just pay P&H)
Marketer: Allstar
Producer: Blue Moon Studios
Watch it on

For people who like fake flowers, this is a significant improvement over what's on the market with some real "wow" factor. For everyone else (and I suspect that's the majority), this is a poor replacement for fresh-cut flowers.

Special warning for men: If you like sleeping next to your wife or girlfriend, don't copy this commercial and bring her a bouquet of Magic Blooms!

S7 Analysis: With the exception of one big criterion, this projects stacks up pretty well. The product is certainly different, and the creative is engaging because of the magic of watching a fake flower bloom. But the product doesn't solve a real problem, so it isn't needed. In rare cases, "wow" alone has been enough to overcome this challenge, but I'm skeptical in this case because of the market size concern mentioned above.

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