November 05, 2014

My Cleaning Secret

Description: A cleaning solution
Main Pitch: "Makes pots, pans, ovens and more look like new"
Main Offer: $9.95 for one tub plus a double-sided cleaning pad
Bonus: Double the offer (just pay P&H)
Starring: Chef Tony Notaro
Brand: Simoniz
Marketer: Allstar
Producer: Dynamic TV Marketing
Prediction: N/A

I originally reviewed this project back in July (see No. 14 in this massive Weekly Round-Up). It was apparently not a 'fast fail.' My comments were otherwise unfavorable.

Since then, the success of projects such as InstaGone Pro and InVinceable has changed my thinking a bit. Both broke through in the cleaning category by being different and not going after territory (carpets, counter tops. laundry) already dominated by mega-brands. This 'pots, pans and other things' pitch may just work. The involvement of Allstar is certainly a positive sign.

[Spot is also available here.]

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