November 27, 2014

Hercules Hooks: Old Gold?

Current Marketer: Telebrands
Original Marketer: Vertical Branding
Original Hit Years: 2007 (No. 22 on JW, No. 44 on IMS)
Watch it on

The original spot for this product starred Billy Mays, whose beard made him look more like Hercules than a clean-shaven Sully does. Otherwise, the pitch is remarkably similar.

S7 Analysis: This project meets all of The SciMark Seven criteria, which makes sense given it was already a hit. The question is whether, seven years later, the market has changed and the product is no longer different or needed enough to generate the impulse to buy.

As for the commercial, with the exception of the attention-grabbing voice of the late, great Billy Mays, it's every bit as engaging and motivating as the original.

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