October 30, 2014

Still Chilled

Description: An insulated water bottle
Main Pitch: "Stays colder, longer -- guaranteed!"
Main Offer: $10 for one in black or blue
Bonus: 2nd one (just pay P&H)
Marketer: Allstar
Producer: Concepts TV
Website: www.StillChilled.com
Prediction: Unlikely to succeed

Allstar's 2006 hit Auto Cool happened to coincide with a summer heatwave. This item could possibly take off the same way in a similar environment. But here in the Northeast, where we are already experiencing winter temps, it just isn't appealing.

In other words, this is one of those items that, if it doesn't work, I would file for re-testing at a more appropriate time.

[Spot is also available here.]

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