October 06, 2014

Star Night Laser

Description: A landscape light projector
Main Pitch: "The easy, fast, most spectacular way ever to decorate your home instantly"
Main Offer: 3 pay of $19.99
Bonus: N/A
Marketer: Tristar
Website: www.StarNightLaser.com
Prediction: Unlikely to succeed

This is a 'follower' item. The first was Telebrands' Night Stars. As this one is three times the price of Telebrands', it should be obvious who will win if this becomes a duel.

That said, I do like this creative and pitch a lot better, and it seems equally obvious who will be able to deliver the better quality product and customer satisfaction.

[Spot is also available here.]

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