October 06, 2014

Clever Mop

Description: A mop system
Main Pitch: "Allows you to mop your floor with clean water, every pass"
Main Offer: $9.99 for the mop and spinner
Bonus: Dual Chamber Bucket (just pay separate P&H)
Marketer: Tristar
Website: www.CleverMop.com
Prediction: On the fence

This is the third version of this item to enter the market. If the second one I reviewed (Emson's Big Boss Insta Mop) was not a sanctioned variation, as I hypothesized, that would make this is a rare and slow-to-unfold Triple Duel.

Of the three, Hurricane Spin Mop has the advantages of a huge media headstart and an industry-leading distribution partner (Telebrands). That said, this competitor is less than half of one payment of the other two (one payment of $9.99 vs. 2 payments of $19.99). Assuming the products are of comparable quality and Tristar can establish a beachhead, this duel could end unpredictably. Regardless of the outcome, their entrée will certainly kill the item's profit potential.

[Spot is also available here.]

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