Description: A colorful hair accessory
Main Pitch: "The coolest new way to create bold, new styles for your hair"
Main Offer: $14.99 for a 20-piece variety pack
Bonus: 2nd variety pack (just pay S&P)
Marketer: IdeaVillage
Website: www.GetStyleStreams.com
Prediction: Unlikely to succeed
Allstar has enjoyed rare, repeat success in this category. Everyone else? Not so much.
As a result, unless a product has the word "hot" in the name, I will continue to fall back on a favorite catch-phrase: Hair is a one in 50 category.
