May 07, 2014

Slip Stone Pan

Description: A non-stick pan
Main Pitch: "Looks and cooks like a hot stone"
Main Offer: $19.99 for one
Bonus: 2nd one, Forever Sharp Knife (just pay a separate fee)
Marketer: Telebrands
Producer: The Schwartz Group
Prediction: Unlikely to succeed

It was a product called StoneDine that started the entire ceramic pan craze, a craze that ended with Telebrands' total domination of DRTV and retail with its Orgreenic line.
(Yoshi who?)

This new pan, which comes well before a Phoenix or even an Ouroborus would even be possible, looks very similar to that original pan and follows the same pitch.

What's the play? I haven't a clue. This one makes about as much sense to me as Grab-It!, which is to say it doesn't make sense to me. There is obviously something I am missing here. Maybe Telebrands believes the slight difference between the 'hot stone' pitch and the ceramic pitch has left a corner of the market untouched?

No comments:

Post a Comment