April 24, 2014

Miracle Copper Socks

Description: Copper-infused compression socks
Main Pitch: "Boost circulation, reduce swelling and help relieve aches and soreness"
Main Offer: $19.99 for two pairs
Bonus: 2 tubes of Miracle Foot Pain Relief Cream
Marketer: Ontel
Website: www.MiracleCopper.com
Prediction: Unlikely to succeed

In this month's edition of Response magazine, I write about Tristar's CopperWear Ankle and recount the details of the feeding frenzy created by Tommie Copper's long reign at the top of the DRTV charts. No need to recap that here, but for the record this is the fifth copper garment and fourth marketer to join that fray.

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