July 25, 2012

Tap Hooks

Description: Hanging hooks
Main Pitch: "The simplest way to hang anything ... just tap and hook"
Main Offer: $10 for two in white or oak
Bonus: Two more (just pay P&H)
Starring: Steve Harkey
Producer: Dynamic TV Marketing
Website: www.TapHooks.com
Prediction: Unlikely to succeed

The creative hits all the right notes, and it's good to see veteran pitchman Steve Harkey doing his thing, but this type of product has been tried before without success -- several times. For example, IdeaVillage tried a product that looked very similar to this one called Incredible Hooks back in 2008.

What makes this type of item tempting is the success of products in parallel categories. For example, Hampton Direct's Insta Hang, a picture hanging device, is enjoying some success. And years ago the late, great Billy Mays had a good run with Hercules Hook as well.

1 comment:

  1. Jordan,
    I have 6 taphooks,now I know what I am getting
    everyone for christmas.
    2 thumbs up for me.