July 23, 2012

Float It!

Description: A magic trick
Main Pitch: "LED anti-gravity card levitates, spins, hovers and illuminates"
Main Offer: $14.95 for the card, kit and instructional DVD
Bonus: "How to Float Borrowed Objects" kit
Starring: Criss Angel
Website: www.FloatIt.com
Prediction: On the fence

If this works, it will only be because of Criss Angel. On its own, the item would surely fail. That said, this would be a great fourth-quarter item, much like the two previous holiday hits it combines: the Fushigi floating ball and Criss Angel's own Platinum Magic Kit. The latter hit was an entire magic kit, though, and this is just one trick, so the odds of success seem a lot lower.


  1. So... How does it work?

    1. On the website it says it comes with a battery. Other than harnessing the power of electricity into magical levitation, then I don't know how it works.

    2. The battery is to power the LEDs lights on the card.