December 22, 2011

Review: Beat Blaster

Description: A sound transmitter
Main Pitch: "Turns anything into a speaker"
Main Offer: $19.99 for one
Bonus: MP3 Player (just pay processing)
Starring: Jeremy Parker
Marketer: Telebrands
Producer: Concepts TV
Prediction: Unlikely to succeed

I saw this item in Japan a few years ago and loved it. But I never brought it to DRTV for the same reason I don't think this test will do well: You need to try this product and hear it live before you'll want to buy it. It's 100% "wow factor," and you can't really be wowed by the item through your TV.

Meanwhile, as a practical item, this one fails the logic test. Something like a Music Bullet makes much more sense. That said, there may be a way to sell this product to kids, but that is not my area of expertise.

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