August 15, 2011

Review: Pet Spread


Description: A pet blanket
Main Pitch: "Designed to let your pets cuddle on the couch with you and still keep your couch like new"
Main Offer: One starting at $19.99
Bonus: 2nd one in same size, just pay processing
Marketer: Telebrands
Prediction: Unlikely to succeed

The site for this one is inactive, so my prediction is a little unfair. But I've evaluated similar items in the past and have always shot them down because pet blankets are too easy to find in the marketplace.

On a separate note, this one is noteworthy because of the attempt to employ a "starting at" pricing strategy. It's a rare strategy I have seen used when sizes, and as a result material costs, vary widely. But I don't know of any positive case studies in recent years. Post a comment if you do.

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