Description: An ab exerciser
Main Pitch: "The fast, effective way to tone your abs and body"
Main Offer: $19.99 for one with DVD & Diet Guide
Bonus: Express Bands (just pay processing)
Starring: Morgan Thompson
Marketer: Telebrands
Website: www.GetAbRay.com
Prediction: On the fence
This one has been tried before. In June of 2008, Fitness Quest gave it a shot at $29.95. (My original review is here). Now that the price point is in line for short form, this one may find succees. It is primarily an ab product, after all. My only concern is all the activity in this category. It seems 20 ab items are tried each year. One always succeeds, but the other 19 fail. I'm not sure this one is different or exciting enough to be the one that comes out on top.
