August 25, 2010

Review: Style Snaps

Description: An adehsive snap hem
Main Pitch: "The world's first snap and hem solution"
Main Offer: 16 for $10
Bonus: 16 more (just pay additional P&H)
Starring: Lori Leland
Marketer: Merchant Media
Producer: Hutton-Miller
Prediction: Unlikely to succeed

I have inside information that a similar product (adhesive only) didn't do well in a test. Although the snap feature improves on the idea, I doubt it will be enough to turn a loser into a winner on DRTV. But I can see this selling well in other channels.

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