True Top 10 (September 2021)

Two new (although still familiar) campaigns have broken into the True Top 10. Here is the list for September 2021:

1. Copper Fit Never Lost Mask
 
2. Bell+Howell Bionic Spotlight
 
3. MicroTouch Titanium Trim
 
4. Granitestone Blue
 
5. Bell+Howell Bionic Floodlight
 
6. Gotham Steel Hammered Design
 
7. NutriChopper
 
8. Copper Fit Ice Knee Sleeves
 
9. Granitestone/GraniteRock
 
10. MicroTouch Titanium Max

That's right: September was basically the Emson and IdeaVillage show. Emson had six of the top 10, and IdeaVillage had the other four. These days, it's all about the brands!

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Source: AdSphere™ brand rankings for the last media month.
Visit DRMetrix for more information.

MicroTouch Titanium Max

Description: A micro-trimmer
Pitch: "Goes where no other grooming tool can"
Offer: $14.99 for one
Bonus: None
Brand: MicroTouch Titanium
Marketer: IdeaVillage
Producer: Blue Reef
Visit Website

This is the third MicroTouch Titanium rollout. The other two are: MicroTouch Titanium Trim and MicroTouch Solo Titanium.

The former campaign first broke into the True Top 10 in January, and the latter campaign in May.

Gotham Steel Hammered Design

Description: A nonstick pan with a hammered-copper look
Pitch: "Beautify your kitchen like never before"
Offer: $19.99 for one with free shipping
Bonus: Egg pan (free)
Brand: Gotham Steel
Starring: Chef Daniel Green
Marketer: Emson
Producer: Cole
Visit Website

True Top 10 (August 2021)

Yet another slow month and reshuffling of a familiar deck. Now that summer's almost gone, we should start to see some new activity.

Here is your True Top 10 for August 2021:

1. Copper Fit Never Lost Mask
 
2. Gotham Steel Stackmaster
 
3. MicroTouch Titanium Trim
 
4. Granitestone Blue
 
5. Granitestone Stackmaster
 
6. Bell+Howell Bionic Floodlight
 
7. Bell+Howell Tac Shaver
 
8. Copper Fit Ice Knee Sleeves
 
9. Copper Fit Energy Socks
 
10. Lucinda's Kitchen Spurtle

Emson surges into dominance with fully half of the top 10 campaigns. IdeaVillage fills out the rest of the list with four familiar campaigns. Kalorik's Spurtle sticks around for another month.

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Source: AdSphere™ brand rankings for the last media month.
Visit DRMetrix for more information.

True Top 10 (July 2021)

Still pretty slow. Most of the top campaigns from last month remain at the top. They just shuffled around a little.

Here is your True Top 10 for July 2021:

1. Arctic Air Pure Chill
 
2. Copper Fit Ice Knee Sleeves
 
3. MicroTouch Titanium Trim
 
4. Copper Fit Never Lost Mask
 
5. Copper Fit Energy Socks
 
6. Gotham Steel Stackmaster
 
7. Copper Fit Compression Gloves
 
8. Lucinda's Kitchen Spurtle
 
9. Viviscal
 
10. Bell+Howell Bionic Spotlight

Ontel's new Arctic Air takes the top spot. IdeaVillage's Copper Fit is still the No. 1 brand in the Top 10.

We have seen a lot of campaigns, some of them older, jump into the Top 10 list for a month and then disappear. Last month, it was two older campaigns (Avento's Hearing Assist and Eagle Eye's Hydro Mousse). For fun, I took a quick look at where those campaigns fell last month.

The answer: Hearing Assist dropped all the way down to No. 98 (from No. 7 last time), and HydroMousse dropped to No. 19 (from No. 5).

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Source: AdSphere™ brand rankings for the last media month.
Visit DRMetrix for more information.