Last Chance to Vote!

This is the last day to vote for Asieya Pine for 2016 DRMA Member of the Year! CLICK HERE to vote for Asieya now.

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What Expert Execution Looks Like

Recently, I argued that "superior strategy and expert execution" are "the twin weapons that are determining who comes out on top" in the DRTV industry these days.

So what does expert execution look like? As I see it, it involves a high degree of competence in five key areas. Click here to find out what those areas are in this month's Field Report.

 

Steve Rivkin, RIP

A friend informed me today of the the sad news that Steve Rivkin passed away on November 16. He was 69.

Steve was a colleague of mine at IdeaVillage, and we remained in contact over the years. I always looked up to and admired Steve as a legend in the field. For those who don't know, he was an accomplished marketing consultant who spent 14 years with Jack Trout and Al Ries at their famous firm. He co-wrote six books on marketing, including four with Mr. Trout. He was also a renowned product-naming expert. I have written about and linked to his Naming Newsletter on several occasions (e.g. here, here and here).

You can read a profile of Steve's accomplishments on Wikipedia. His obituary is here.

I will truly miss Steve. My deepest condolences to his wife and family.

The SciMark Report Endorses ...

After a fair and objective review of all of the candidates for 2016 DRMA Member of the Year, I have determined that one candidate stands above the rest and should receive your vote.

The SciMark Report endorses: Asieya Pine.

Here are the top three reasons you should vote for Asieya:

1. She is an inspirational success story, rising from executive assistant at what was then a small boutique agency to president of the No. 1 short-form agency in the country. Glass what?
 
2. Her intelligence and diligence have most likely made your company millions of dollars over the years.
 
3. Happy wife, happy life. Happy blogger. More great, free content for you. See how that works?

So don't delay: CLICK HERE to vote for Asieya today!