July 07, 2016

Recent Rollouts: Star Shower Motion, Gotham Grill

Star Shower Motion

Description: A laser projector
Main Pitch: "Now it's easy to cover any home with brilliant, moving stars"
Main Offer: $49.99 for one
Bonus: Upgrade to red/green dual laser (free), indoor base (free)
Brand: Star Shower
Starring: Joe Fowler, Mindy McCortney
Marketer: Telebrands
Watch the spot

I reviewed this project in December of last year. Since then, Telebrands has redone the commercial and gone all out with two spokespeople and a fun, big-budget opening. Click above to check it out.

Gotham Steel Double Grill

Description: A non-stick cooking surface
Main Pitch: "A grill on one side and griddle on the other"
Main Offer: $29.99 for one
Bonus: Gotham Steel pan (just pay a separate fee)
Brand: Gotham Steel
Starring: Graham Elliot
Marketer: Emson
Watch the spot

I missed this one, losing track of the Gotham line extensions after the pan wars heated up. It seems the brand has staked out quite a bit of territory for itself since then and is starting to pull away from the fray.

That said, the Jordan Whitney Greensheet is showing its first two "ties" ever, and one of them is between the Red Copper Pan and the Gotham Steel pan, so we'll see what counter-moves Telebrands makes.

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