May 18, 2016

Recent Rollout: Swerve Ball

Description: A specially shaped baseball
Main Pitch: "Fun and wild and lets you pitch like the pros"
Main Offer: $14.99 for 3 balls with “sweet spot” sleeve
Bonus: 3 additional balls, strike zone target (free)
Starring: Bobby Mills
Marketer: IdeaVillage
Watch the spot

IdeaVillage has rolled out with two other sports toys this year: Hamper Hoops and Hover Hockey. Last year, a soccer toy called Hover Ball was also a rollout for the marketer. All three were sold under the Wham-O brand.

For my thoughts on this item, check out my report in the May issue of Response.

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