April 28, 2016

The Hit Halo Effect

"[P]erformance creates a Halo that shapes the way we perceive strategy, leadership, people, culture, and more," wrote Professor Phil Rosenzweig in his 2007 book, The Halo Effect. In this month's Field Report, I explore how this effect applies to products.

In our industry, it results in a predictable phenomenon: Every hit will inevitably be followed by at least nine failed attempts to replicate that hit. Click here to read the post.

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