Here's a simple question: What is advertising? Can you sum it up in just a few words? (Hint: It has little to do with what you saw during the breaks of the most recent Super Bowl.)
More than 100 years ago, an ad man named Albert Lasker found he didn't have a good answer to this question. When he later discovered the answer, it was so powerful that it helped him revolutionize his industry.
To learn more, check out my latest post for the ERA blog.