February 11, 2016

Mighty Mini Vac

Description: A small cordless vacuum
Main Pitch: "Get the portable cleaning power you need where you need it"
Main Offer: $9.95 for one
Bonus: 2nd one (just pay P&H)
Marketer: Tristar
Producer: Dynamic
Watch the spot

This concept has been tried before. Allstar gave it a shot under the name Pocket Vac in 2013 and Telebrands tried it under the name Crumb Bug in 2014. No dice.

S7 Analysis: What previous tests are indicating is that a mini vacuum isn't really needed. A full-size vacuum is needed, and a handheld vacuum is needed, but a smaller vacuum for crumbs and other really small jobs is apparently slicing the need too thin.

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