February 11, 2016

Attractive Hangers

Description: Magnetic hangers
Main Pitch: "Stylish, ultra-slim, ultra-strong, one-piece designer hangers with a magnetic core"
Main Offer: $19.99 for 20 in beige or black
Bonus: 20 more (just pay P&H)
Starring: Trish Suhrr
Marketer: Tristar
Watch the spot

Joy Mangano is a hot topic right now thanks to the David O. Russell movie dramatizing her life. I mention this because Ms. Mangano is one of the few people to have had success with hangers in short form. Her Huggable Hangers made the charts in 2007, and these hangers bear some resemblance to that monster item. They also have a solid space-saving benefit (see above), which is the pitch that worked for Magic Hangers back in 1999 and Wonder Hanger in 2009-2010. Oh, and that magnet demo is pretty cool. So far, so good.

S7 Analysis: On the other hand, I have to wonder if a better hanger is really needed these days. Velvet hangers like the ones Ms. Mangano introduced are common now and widely available. Space-saving hangers are also fairly ubiquitous. The magnet trick is nifty, but I question whether it's different enough to break through.

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