February 21, 2016

Eggies 2

Description: A new version of Eggies
Main Pitch: "All new and improved two-piece [design is] the fast, easy way to cook hard-boiled eggs without the shell"
Main Offer: $14.99 for six with egg white separator
Bonus: Double the offer (just pay P&H)
Marketer: Allstar
Producer: Hutton-Miller
Watch the spot

Allstar has tried to resurrect this 2011 hit once before (see Egg Pops). This one strikes me as more of a "pro" strategy, but those typically follow a year or two after a hit peaks.

Alternatively, this could be viewed as another attempt to see if five years is enough time to find new success with Old Gold. With eggs anything is possible, but the track record so far hasn't been promising.

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