February 21, 2016

Bowl Light

Description: A toilet bowl light
Main Pitch: "Transforms your toilet into a soft and gentle night light"
Main Offer: $12.99 for one
Bonus: 2nd one (just pay P&H)
Marketer: Ontel (2015 SciMark Star Marketer)
Watch the spot

Zoom gave this a shot in 2014 (see Bowl Brite). Not sure if this is a second life for that product or an independent attempt with a similar item. What I do know is that the first commercial took the wrong approach while this commercial at least hits the pitch correctly. The focus on kids is especially good and may give this one a shot.

S7 Analysis: The color-changing feature is what trips me up when I try to evaluate this item. I can't see anyone needing it, but it does enhance the product's point of difference. There has also been an odd affinity among DRTV buyers for kid gadgets that make bathroom water multi-colored. Allstar had a hit with 2013's Party in the Tub, and Norman's Shower Wow was a 2015 True Top Spender.

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