January 14, 2016

Weekly Round-Up

  1. Freedom Coins. Marketer: Tristar. Pitch: "Four artistically crafted coins pay tribute to the Army, Navy, Air Force and Marines." Comments: Hey! What about the Coast Guard? Actually, that's the bonus coin along with the National Guard. In any case, this has all the right elements for this type of DR project. It's patriotic and collectible, and painted coins have been successful for this marketer in the past (see Obama Coins). Beyond that, I have no experience or criteria that would allow me to guess if this will work on DRTV. [ss]
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  3. Blaze Bricks. Marketer: Telebrands. Pitch: "The first construction blocks that light up." Comments: Actually, Laser Pegs was the first, and it's everywhere. Another "drafting" strategy? [ss]
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  5. Genie Breeze. Marketer: Tristar. Pitch: "Helps keep you dry at the gym, lifted and supported all day and comfortable and confident at night." Comments: This is an alternate version of Cool Bra, which this marketer tested in the fall of last year. [ss]
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  7. Scoop TV. Marketer: Telebrands. Pitch: "Lets you watch all your favorite broadcast network shows for free." Comments: This is one of two free TV gadgets from Telebrands this week, and it joins several other products trying to mimic the success of Tristar's Clear TV, a 2014 True Top Spender. The others recently tested were Free TV Key (also by Tristar) and InvenTel's HD Free TV. [ss]
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  9. Slim Trexx. Marketer: Telebrands. Pitch: "Transforms walking into a full-body workout." Comments: This is a second attempt to sell a concept Edison Nation originally tried in the spring of 2013 (see Cardio Poles). I still like the concept, Eric. I like it even better at $10 cheaper. But this one may need a long form to break through. [ss]
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  11. TV Freeway. Marketer: Telebrands. Pitch: "Get free access to news, sports, and all of your favorite shows in crystal-clear high definition." Comments: This is the other free TV gadget Telebrands is testing. The amount of activity in this category exceeds "duel" status. It's more like a cluster! [ss]

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