January 07, 2016

Sweat Belt

Description: An adjustable waist belt
Main Pitch: "The quick, easy way to trim inches off your waist and lose weight fast"
Main Offer: $14.99 for one
Bonus: 2nd one (just pay P&H)
Marketer: Ontel
Watch the spot

This is a third attempt to find success with this concept. Tristar took the first two cracks with Hot Belt in the spring of last year and Hot Shaper in the summer. I'm still not convinced that the "gross factor" is a surmountable obstacle, and the way this is supposed to work is not very credible.

S7 Analysis: Purely from an S7 perspective, this product idea has promise. Quick and easy weight-loss solutions are always needed, and this approach is certainly different. I see no real shortcomings as far as the basics are concerned. What skews the odds for this one is that in DR the third time is seldom the charm.

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