January 07, 2016

Doggy Bonanza Express

Description: A monthly delivery box for dogs
Main Pitch: "Up to 5 hand-picked surprises each month"
Main Offer: $19.99 per month
Bonus: Free shipping
Marketer: Tristar
Watch the spot

Tristar continues to try innovative new things (see Was on TV). 'Box' subscriptions are a growing trend, and it makes a lot of sense to apply DR marketing techniques to the business model. With no clear retail play, though, this one is definitely outside of the box. (Get it?)

S7 Analysis: This is a hard one to assess using the standard criteria. For instance, while the products included in the box aren't different, the idea of getting them as a monthly surprise is very different.

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