January 28, 2016

PedEgg PowerBall

Description: A power pedicure tool
Main Pitch: "Easily buffs away calluses, dead skin, or dry and rough skin in seconds"
Main Offer: $19.99 for one
Bonus: 3 replacement rollers (free)
Brand: PedEgg
Marketer: Telebrands (2015 True Top Marketer)
Producer: Sullivan Productions
Watch the spot

PedEgg Power was a 2015 True Top Spender. This brand and line extension is unlikely to bring back its predecessor's full glory, but it's a smart play for retail in a classic Ouroboros strategy. The new features (rechargeable, pivoting head) will also help against the competition (Personal Pedi, Pedi Perfect).

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