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- Better Bacon Press. Marketer: Eagle Eye. Producer: Hutton-Miller. Pitch: "The perfect way to cook crispy bacon." Comments: Bacon is awesome, and Hutton-Miller is awesome (especially when working with bacon) ... but this is a solution in search of a problem. [ss]
- Click A Color. Marketer: Norman. Producer: Opfer. Pitch: "Revolutionary color-changing LED light bulbs." Comments: A beautifully shot commercial, but the target is all wrong. This is a kids' item at best. Adults are more inclined to buy something like Underlight, and that doesn't seem to have gone anywhere. [ss]
- EverCool Towel. Marketer: InvenTel. Pitch: "The cutting edge technology cooling towel to quickly cool you down any time anywhere." Comments: The product is a follower (see Endura Cool) and the creative is highly derivative as well. [ss]
- Gazoos. Marketer: National Express. Pitch: "Gets your dog off the couch with its unique talking, squawking." Sort of a cross between Wobble Wag Giggle Ball and Ball Pets . It's anyone's guess whether items like these will work on DRTV. [ss]
- Phone Pocket. Pitch: "The ultra slim stick-on wallet." Comments: Been there, tried that (concept). [ss]
- Space Ball. Pitch: "Grip it. Whip it. Slam it. Kick it." Comments: Projects like these are hit or miss (sports pun intended). In fact, IdeaVillage's Hover Ball is one of the few recent ones that have had any success. [ss]
