July 30, 2015


Description: An LED cat toy
Main Pitch: "The wobbly motion and the lively LED light will keep kitty occupied for hours"
Main Offer: $10 for choice of green, blue or pink
Bonus: 2nd one in same color (just pay P&H)
Marketer: Allstar
Producer: Concepts TV
Watch the spot

This is the DR/value-priced version of a fancy cat toy I always like called FroliCat. The difference is this one is manual, and I think that could hurt the project's odds. Relying on the cat to tip the product seems unlikely. Cats never do what you want them to do. And if you have to tip it yourself, you may as well buy a laser pointer and torture your kitty with that. Not that this sort of logic will kill the sale -- people buy on emotion -- but it may unconsciously lead people to be less than impressed with this toy.

S7 Analysis: As I explain in my Mouse Around review, the elusive target buyer for this type of product and challenges with the needed criterion make this sort of project unpredictable.

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