July 30, 2015

Attached at the Hip

Description: A hip bag
Main Pitch: "Attaches at your hip for hands-free freedom"
Main Offer: $14.99 for one
Bonus: 2nd one (just pay a separate fee)
Marketer: Telebrands
Watch the spot

Can the fanny pack make a comeback? Some would argue that for certain groups, it never went away. But hip bags certainly aren't mass market the way they used to be. In my career, I've been pitched several attempts to bring back the pack -- everything from the fashion forward (which was almost a trend in 2011) to the fitness friendly. The latter idea even made it to TV, where it was never heard from again (see IdeaVillage's Go Belt).

In the best-case scenario, this would be like trying to sell a purse on DRTV. In the worst case, it's like trying to sell a really ugly purse.

S7 Analysis: It's hard to imagine a scenario where you could argue this product is needed. Some quick research reveals those with a concealed-carry permit favor the concept, which makes sense. But for anyone not toting a gun, there are better options for carrying your stuff around.

No comments:

Post a Comment