July 30, 2015

Weekly Round-Up


  1. Trunk Caddy. Marketer: American Direct. Producer: Rocket Response. Pitch: "All-in-one trunk organizer and portable storage solution." Comments: This has been tried at least twice before in DRTV history: Once by the late, great Billy Mays and once by Telebrands (Trunk Valet). I don't think the third time will be the charm, either, because of the "Odd Couple" problem. As for the creative, the "junk in your trunk" opening skit is pretty funny! [ss]
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  3. Bug-A-Salt. Pitch: "Fires a small, lethal (to flies) projectile of ordinary table salt." Comments: A fun novelty item sure to be enjoyed by the sort of folks who made Billy-Bob Products successful. Not sure there are enough national networks to find those folks efficiently, though. Then again, the more I watched the spot, the more I wanted one! Must be the military in me. [ss]
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  5. Go Plate. Pitch: "The one-handed party plate." Comments: This is one of those 'first-world problems' products that keeps popping up in various forms. There was Plate Caddy in the summer of 2012, and Drink and Plate the summer before that. [ss]
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  7. One Drop Fry Pan. Marketer: Global TV. Pitch: "Fry just about anything with only one drop of oil." Comments: This one had a decent shot although fat-free cooking hasn't really been a hot topic since the Foreman Grill. [ss]
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  9. Self Click. Pitch: "The easiest and quickest 'selfie' stick." Comments: If 2014 was the year of the 'selfie', then 2015 is the year of total selfie saturation. That is, there are so many selfie products on the market -- including dozens of selfie sticks at every price imaginable -- that this one has no shot. This is also a 'third time is seldom the charm' situation. It's interesting because it seems Quik Pod and 2013's PicStand were tried too soon, my 2014 Self Ease project was tried just as everyone was jumping in, and this project is being tried too late. In other words, there doesn't seem to have ever been a right time to launch this! [ss]
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