April 30, 2015

Weekly Round-Up

  1. Stream Machine. Marketer: Spark Innovators. Producer: Paddock Productions. Pitch: "Streams your playlist from your phone to your radio for hours of commercial-free music." Comments: Written by yours truly. [ss]
  3. Astro Socks. Marketer: Hampton. Pitch: "Developed by aerospace to keep feet warm in the coldest and most extreme conditions." Comments: This site is already down, so I'm just posting for posterity. Not that I would have predicted success for seasonal socks, anyway. [ss]
  5. Flexy Pop. Marketer: Telebrands. Pitch: "Tiny but powerful universal phone mount keeps your phone safely within reach." Comments: This site is also down. That's probably because the product has a low perceived value. Emson's Clever Grip is a much better-looking product. [ss]
  7. My Boom. Marketer: Telebrands. Pitch: "Instantly upgrades your device's sound from faint to fantastic." Marketer: Telebrands. Comments: While IdeaVillage's Music Bullet was a 2012 hit, subsequent attempts (Boom Cube, Micro Boom) demonstrated it was an outlier and not a category. Incidentally, this site is also down. [ss]
  9. Tomato Patch. Marketer: Spark Innovators. Producer: PB&J. Pitch: "Grow big, juicy, great-tasting tomatoes." Comments: This pitch has worked several times before (Tomato Factory, Topsy Turvy). Like eggs, tomatoes seem to have a special sales magic that other types of food don't have. This one could do well ... Fun fact: Every tomato commercial I linked to above starts with the same opening line. If imitation is the sincerest form of flattery, the original writer ought to be blushing about now! [ss]

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