April 13, 2015

Earthquake Mug

Description: A travel mug
Main Pitch: "Always grips and never tips"
Main Offer: $12.99 for one ($19.99 for steel)
Bonus: 2nd one (just pay a separate fee)
Marketer: Telebrands
Watch the spot

Marketers suddenly seem to be in the mode of checking to make sure Allstar didn't miss anything. In my last Weekly Round-Up, I wrote about Butter Express, a product Allstar had tried the year before. Now comes a product Allstar tried in 2010 under the name Sumo Mug. The design is different, but the benefit and magic demo are the same.

I've had to downgrade "the third time is never the charm" to "the third time is seldom the charm." So what about the second time? In most cases, I think it's worth the shot.

S7 Analysis: Is a mug that prevents spills truly needed? The moment after you spill coffee all over that Apple device that isn't covered for water damage, the answer is a strong "yes!" But every other moment of your life, this probably feels low on the problem scale. Allstar wisely included parents in their pitch (and a year before Gyro Bowl at that), but it still doesn't seem to have done the trick.

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