January 22, 2015

Brow Perfect

Description: A device for shaping eyebrows
Main Pitch: "The fast, easy, pain-free way to shape your brows without the ow"
Main Offer: $10 for a set of two with guidebook
Bonus: Double the offer (just pay P&H), compact mirror (free)
Starring: Laura Baker
Marketer: Ontel
Producer: Hutton-Miller
Watch the spot

An item similar to this one has been tried before. It was called the Precision Brow Planing System by Christi Harris, and I picked it up in late 2009. With a $40 price point, it's not surprising that one didn't go very far. So will a $10 BOGO do the trick? Perhaps. But it seems like a lot of care and skill are required to use this without making a potentially embarrassing mistake, and that could be a barrier to purchase.

On a side note, I had to laugh when I read this line from the Website: "Not a razor, but a hair removal tool." I have never been a fan of this type of selling; i.e. asking people not to believe their eyes. They can see this is a razor, and they will describe it to others that way. If it looks like a duck, swims like a duck and quacks like a duck, you won't be able to convince people it's 'not a duck, but an aquatic bird.'

S7 Analysis: This one stacks up well against the criteria with the commercial being as engaging and motivating as I've come to expect from this creative team. If my primary concern above proves unfounded, this one should do well.

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