November 27, 2014

Jewel Views

Description: Pendant reading glasses
Main Pitch: "The eyewear that's beautiful to wear"
Main Offer: $14.99 for a clear pair
Bonus: Black pair (just pay P&H)
Marketer: Top Dog
Producer: Hutton-Miller
Watch it on iSpot.tv

I have logged at least three eyeglasses projects in recent years, all by Telebrands and none successful (see my Flip Vision review for the history). So can Top Dog get different results?

In this case, my answer is yes. The problem with eyeglasses has been that they are just too easy to buy. To break through, you'd need something truly unique and exciting ... and I think the Top Dog & H-M team has nailed it! If this doesn't work, this is a probably a Siren category that should be avoided in the future.

S7 Analysis: This project stacks up pretty well against The SciMark Seven. The big challenge will be entering a crowded category that is full of cheap solutions.

No comments:

Post a Comment