October 06, 2014

Glow Candles

Description: Flameless candles
Main Pitch: "The flameless, color-changing candles with a vanilla scent"
Main Offer: $19.99 for a set of three
Bonus: Additional set of three (just pay P&H)
Marketer: Ontel
Producer: Concepts TV
Website: www.BuyGlowCandles.com
Prediction: Unlikely to succeed

This is another 'follower' project. The first was InvenTel's Luma Candles. Ironically, it was covered in the same Response column as Night Stars, which was also recently 'followed' by Star Night Laser (albeit at a much higher price). I hope I'm not giving people ideas!

In any case, my thoughts on flameless candles remain the same. The fact that yet another marketer is trying one just means this is about to become a Siren category.

[Spot is also available here.]

2 comments:

  1. Why does everything have to overwhelm us with fake scents? How about a candle without scent? Yes, vanilla or even lavender would be acceptable if it weren't FAKE vanilla etc., which has a cloying, smothering odor. The US has millions of asthmatics and allergic people who might welcome these candles if they had NO scent. Jake

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  2. You can buy flameless candles that are scentless. These just happen to be scented...look around, you'll find plenty unscented ones for the asthmatics and allergic people (??????)

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