October 06, 2014


Description: Furniture 'boots'
Main Pitch: "Just slip them on and floor scratches are gone"
Main Offer: $10 for 16 in standard size
Bonus: 16 in jumbo size (just pay P&H)
Marketer: Allstar/Lenfest
Producer: Opfer
Website: www.Floorzies.com
Prediction: On the fence

Multiple variations of this idea have sold in catalogs for years, and certain speciality retailers do a steady business in the basic version of this solution (which the commercial indicts). So, from a sales-history perspective, this item has promise.

Certain limitations of the product prevent me from going all the way over to a positive prediction, however. For one thing, this problem strikes me as fairly low on the scale. There is also the matter of this product being strictly utilitarian, which is to say it lacks the "wow" and demonstrability of the best DR items. Still, the commercial makes a strong case for the item's necessity, and the offer is certainly rich enough to close the sale.

[Spot is also available here.]

1 comment:

  1. I tried ordering this in August and still don't have them. Why do I have to wait many months for something that should have been available upon order and delivered within a couple of weeks. Missed protecting floors during recent birthdays, now Thanksgiving and from the way things are going, not for Christmas either. All talk no deliver.