September 05, 2014

Beverly Hills Twist

Description: A hair styling accessory
Main Pitch: "Get fabulous looking hairstyles instantly with just a quick twist"
Main Offer: $10 for 1 Twist, 1 Hair Bump
Bonus: Double the offer (just pay a separate fee)
Marketer: Telebrands
Producer: Monte-Brooks
Website: www.BeverlyHillsTwist.com
Prediction: Unlikely to succeed

IdeaVillage tried a product similar to this one under the name Twist 'N Style in 2009 (see No. 4 in this Weekly Round-Up). I don't think the 'Beverly Hills' positioning will make a difference.

More to the point, hair is still a 1 in 50 category -- the success of Allstar's "Hot" line notwithstanding -- and I don't see anything special to suggest this one will be the next one to break through.

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