Recent spots that didn't warrant a full review.
1. SOAP MAGIC
Description: Motion-activated dispenser for liquid soap, hand sanitizers and lotion
Main Pitch: "The soap you need without the mess or the germs"
Main Offer: $19.99 for one
Bonus: Second one free (just pay separate S&H)
Marketer: IdeaVillage
Producer: Blue Moon Studios
Website: www.GetSoapMagic.com
Product (D7) Score: 6 out of 7
Quick Comment: Does it solve a real problem?
2. SMARTER SOAP DISPENSER
Description: Motion-activated dispenser for liquid soap, hand sanitizers and lotion
Main Pitch: "The touchless way to keep germs away"
Main Offer: $19.99 for one (white or silver)
Bonus: Three suction hooks
Marketer: ResponzeTV International
Producer: Unknown
Website:www.SmartSoapDispenser.com
Product (D7) Score: 5 out of 7
Quick Comment: Same weakness as the Soap Magic, and it will be second to market against a stronger competitor.
3. MAGIC TAP
Description: Spill-proof automatic drink dispenser
Main Pitch: "Just insert it into your drink container, press and [it] does the rest"
Main Offer: $19.99 for one with recipe guide, two Magic Straws
Bonus: Double the offer
Marketer: Stalex Holdings
Producer: Unknown
Website: www.BuyMagicTap.com
Product (D7) Score: 5 out of 7
Quick Comment: Clever and convenient, but it really only solves a problem for mothers of young kids.
4. TWIST N STYLE
Description: A hair tie that styles hair
Main Pitch: "Create hot new hair fashions ... without pins, clips or rubber bands"
Main Offer: $10 for three (midnight black, chocolate brown and coffee cream)
Bonus: Three mini Twist N Styles free (just pay separate S&H)
Marketer: IdeaVillage
Producer: Concepts TV
Website: www.TwistandStyle.com
Product (D7) Score: 5 out of 7
Quick Comment: The scary word here is "style." Very hard to predict what women will find stylish. Also, this doesn't seem to have much to offer over traditional hair ties, and it doesn't solve a big problem.
5. MR. BROOKS FOAM CLEANER
Description: A foaming cleaning solution
Main Pitch: "The revolutionary all-in-one foam cleaner"
Main Offer: $19.99 for one tub
Bonus: A second tub (pay separate S&H) plus a spray bottle
Starring: Mr. Brooks
Marketer: Telebrands
Producer: Unknown
Website:www.MrBrooksCleaner.com
Product (D7) Score: 5 out of 7
Quick Comment: Plymouth Direct tried something like this under the Mighty brand. This one has more uses, but it's a tough, crowded category with a strong DRTV leader (OxiClean).
6. QUIK TOP
Description: An all-in-one cap, coaster and drinking cup for canned drinks
Main Pitch: "Prevents messy spills and keeps your drinks fresh and fizzy"
Main Offer: Three for $10
Bonus: Three more free (just pay separate S&H)
Marketer: Unknown
Producer: Unknown
Website:www.QuikTop.com
Product (D7) Score: 5 out of 7
Quick Comment: A lesser competitor to Telebrands' Bottle Tops (which I never reviewed). I like the item and would rate it a 6 out of 7 if it weren't up against Telebrands, and if they hadn't confused the item by making it a "Swiss Army knife" product (cap, cup, coaster). Also, both products do not solve a big problem.
Prepared by Lynda J. Moore
