September 17, 2009

Congratulations to Allstar

From Business Wire:

"Allstar Marketing Group LLC, led by President Scott Boilen, was awarded the Direct Response Marketing Alliance (DRMA) Marketer of the Year Award, largely due to the wildly successful Snuggie, launched in the summer of 2008. Boilen accepted the award in front of an overflow crowd at a ceremony and cocktail event Monday night at Las Vegas` Moon nightclub, located in the Palms Resort & Casino."

I attended the event, which was hosted by Response magazine's John Yarrington. Product Partners/Beach Body and Telebrands were also finalists. Other nominees included Ontel, Thane and Tristar.

It's clear from the press release that each of these companies was nominated because of a campaign that produced results:

"To date, Allstar has sold close to 2.5 million Snuggies direct to consumers, 12 million in retail and nearly 1 million online."

Now that's an award show worthy of our industry.

The ERA should take note.

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