August 05, 2014

Hug Rugs

Description: Plush animal rugs
Main Pitch: "Super soft cuddly critters your kids can curl up with"
Main Offer: $39.99 with promo code
Bonus: N/A
Marketer: Telebrands
Website: www.HugRugs.com
Prediction: Unlikely to succeed

This is an interesting twist on the old "bear rug" idea. If plush wasn't the most over-mined DRTV category of all time, it would probably have a much better shot ...

Then again, a flat stuffed animal would be kind of difficult to play with and is not nearly as huggable as a stuffed animal that's also a pillow. The price (which is understandable given the amount of material involved) will also hurt sales.

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