August 05, 2014

Cup Ups

Description: A coffee pod storage solution
Main Pitch: "The best way ever to store all your coffee pods in one easy organizer"
Main Offer: $10 for one
Bonus: 2nd one (just pay a separate fee)
Marketer: Telebrands
Prediction: Unlikely to succeed

Few household items present enough of a clutter problem to motivate your average person to get organized. In the kitchen, spices have been the only one to date. Coffee pods don't strike me as a viable second, especially since this is still a segment of a segment.

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