June 12, 2014

Yo Baby Kick Flipper

Description: A skateboard training aid
Main Pitch: "Learn to skateboard like the pros"
Main Offer: $19.95 for one plus DVD, stickers and poster
Bonus: Double the offer (just pay P&H)
Marketer: Allstar
Website: www.MyYoBaby.com
Prediction: N/A

I have no criteria or data to help me guess whether a product such as this can be successful on DRTV. The price is right, but the category is all over the place. For instance, the last item I can think of like this one was Tristar's Zike at $200. No idea if it was successful or what success even looks like in this category since this isn't your typical ASOTV end-cap item.

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