June 11, 2014

Secret Cinch

Description: A cinch for pants
Main Pitch: "Your secret to closing that revealing waistband gap for good"
Main Offer: $10 for three plus Secret Hem Tape
Bonus: Double the offer (just pay P&H)
Starring: Jennifer Higgins
Marketer: On Demand
Producer: Hutton-Miller
Website: www.SecretCinch.com
Prediction: On the fence

If Ms. Higgins is truly the inventor of this product, which would imply she's not an experienced presenter, I'm impressed. She does an excellent job of pitching her invention.

As for the product, I'm undecided because of the mixed history. On the bright side, a solution for hiding 'plumber's crack' has been successful: Allstar's Trendy Top was a 2012 True Top Spender. On the other hand, belts that have addressed this problem flopped in both 2010 (Ontel's Slim Belt) and 2011 (Allstar's IncrediBelt).

A working hypothesis: Perhaps garment solutions are more appealing than belts or cinches for some reason. I'm tempted to add that attaching something to one's clothing could be a reason why (in this case), but it didn't seem to hurt Merchant's Style Snaps (a 2011 True Top Spender).

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