June 03, 2014

Rainbow Mist

Description: A sprinkler
Main Pitch: "Generates an even mist that floats down softly and pampers your grass, plants and flowers"
Main Offer: $19.95 for one with automatic shut-off timer
Bonus: Tough-Grade Flexable Hose (just pay P&H)
Marketer: Tristar
Website: www.BuyRainbowMist.com
Prediction: On the fence

So far, sprinklers have a poor track record on DRTV. Both Ontel's Smart Sprinkler (2012) and Telebrands' Triple Play Sprinkler (2013) were flops.

That said, I really like the problem/solution here, and the secondary "rainbow" pitch -- i.e., that it creates a "dazzling nighttime light show" of "multi-colored lights" -- adds needed 'wow.' I wouldn't be surprised if this one did well.

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